Jun 14
27
For those who are not necessarily familiar with Google Shopping campaigns — let’s clarify things straight away. Product listing ads (PLAs) are remaining the same as an ad format for end users, whether search marketers are using “old PLAs” or new Shopping campaigns.
Link:
3 Opportunities With Those New Google Shopping Campaigns
Tags: channel: retail, google: adwords, google: google shopping, paid search column, pla bidding, product listing ads, product mapping
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Posted in SEO by admin